Founding edition: $27 instead of $197 until midnight 00:00:00
Issue No. 14 · For founders
The Owner's Table
Business coaching
The 90 Day Owner's Playbook

Step out of the day to day in 90 days, without the business falling apart

The exact planning system our coaching clients use to hand off the work only they were doing, written up as a playbook you can start this Monday.

★★★★★4.9 out of 5from 3,100 owners
The 90 Day Owner's Playbook hardcover and weekly planning workbook
Fig. 1: The printed playbook and the weekly owner's planner.

Most owners do not have a time problem. They have a hand off problem. Every invoice, every quote and every difficult customer still runs through one inbox, and that inbox belongs to you.

Hiring more people rarely fixes it. Without a written plan for what moves, in what order and how you will know it is working, new hires just add more questions to your day.

"The goal is not to work less this week. It is to need you less every week after."

The Owner's Playbook breaks the next 90 days into three clear phases. You will find where your hours really go, decide what leaves your desk first, and put simple systems and numbers in place so the work gets done well without you checking it.

Contents

What's inside the playbook

I.

The Owner's Time Audit

A one week tracking sheet that sorts every task into keep, hand off, automate or drop.

Valued $47
II.

The Delegation Map

Decide who owns what, in what order, with a simple script for handing over each task.

Valued $37
III.

12 Ready to Edit SOP Templates

Quoting, onboarding, invoicing, hiring, weekly reporting and seven more. Fill in the blanks and share.

Valued $67
IV.

The Weekly Owner's Scorecard

Five numbers to check every Friday so you can step back without losing sight of the business.

Valued $27
V.

The 90 Day Planner

A printable week by week workbook that keeps the plan on your desk, not in a forgotten folder.

Valued $19
Is it for you?

Written for owner operators

Pull up a chair if

  • You run a service business with 2 to 25 people
  • You are the bottleneck for approvals and decisions
  • You want a weekend that stays a weekend
  • You like a written plan more than motivation

Probably not for you if

  • You have not made your first sale yet
  • You want a hiring agency or a recruiter
  • You are looking for a way to sell the business this month
How it works

Ninety days, three phases

Weeks 1 to 2

See

Run the time audit and score your week. Most owners find 10 or more hours of work that should not be theirs.

Weeks 3 to 8

Hand off

Work down the delegation map one task at a time, using the SOP templates to hand each one over properly.

Weeks 9 to 12

Step back

Switch to the Friday scorecard. Check the numbers, not the work, and plan your first full week away.

Letters from owners

What happened after 90 days

3,100owners have used the playbook
11 hrshanded off per week, on average
4.9/5average reader rating
★★★★★Two weeks off
"For the first time in nine years I took two full weeks off. The business had a better month than when I was there."
RORachel O.Owner, interior design studioVerified buyer
★★★★★14 hrs back
"The time audit was a gut punch. I was spending 14 hours a week on quotes. My ops lead does them now, and does them better."
TBTom B.Director, roofing companyVerified buyer
★★★★★Calm team
"Simple, practical and honest. The SOP templates saved me weeks, and my team finally knows what good looks like."
AKAmira K.Founder, physiotherapy clinicVerified buyer
Founding edition

Start your 90 days this Monday

Full
refund

The 60 day owner's guarantee

Work through the first two phases. If you have not handed off at least one task that used to eat your week, reply to any email and we will refund you in full.

Questions

Frequently asked

How much time does it take each week?

Plan on about two hours a week: one to work through the next step, one to put it into practice with your team.

I have no team yet. Can I still use it?

Yes. The audit and delegation map work just as well for planning your first hire or your first contractor.

Is this a course?

It is a written playbook with templates and a printable planner. There are no long videos to sit through.

What if I want help putting it in place?

Inside the playbook you will find details of our coaching program. Buying the playbook never commits you to anything else.